Amazon opens the first Italian pop-up store in the week of Black Friday
Amazon announces the opening of its first Italian pop-up store, from 16 to 26 November, to celebrate Black Friday and the arrival of Christmas. The…
Amazon announces the opening of its first Italian pop-up store, from 16 to 26 November, to celebrate Black Friday and the arrival of Christmas. The store will be called Amazon Loft for Xmas. A location of over 500 square meters in Milan, in via Dante 14, in which the spirit of an Amazon-style home will be recreated. Visitors will be able to experience unique experiences and discover and be inspired, in an innovative way, by all the products that can help them prepare for the upcoming holidays, including those that will be on offer during the week of Black Friday. The Loft for Xmas will be open to the public from 16 to 26 November, from 10 to 20.
Inside the Amazon Loft for Xmas it will also be possible to try all the Amazon devices among the various technological products including the Kindle eReaders, the Fire tablets and the Amazon Echo smart speakers with integrated Amazon Alexa voice service, the latter launched in Italy on 24 October. Each item displayed will be associated with a Smile Code through which it will be possible to obtain information on the products directly from the Amazon app.
Mariangela Marseglia, Country Manager of Amazon.it and Amazon.es. presented the event in this way:
The environment and soul of a house will be recreated in which we will bring together all the brands most appreciated by our customers who have made possible the realization of this great exhibition project. Milan is a very important city for us because it has hosted the offices of our Italian headquarters for the past 6 years and we are therefore happy to consolidate our bond with the city, even with projects like this, which represent an added value for all citizens.
Finally, there will also be many events open to the city: Saturday 17 November, at 12:00, Paolo Parisi will perform three recipes in a live cooking show with special pans and will tell about its characteristics with the help of its raw materials. Always Saturday 17 but at 17, Benji & Fede they will meet fans to sign copies of “Siamo Solo Noise Limited Edition”, their latest album. Thursday 22 arrives at 18:00, Chiara Francini presents her new book “My mother doesn’t have to know” and will be ready for selfies and photos with followers.