Apple bets on subscription packages with TV, music, news and fitness

Apple One and Apple Fitness + are the brand’s latest releases.

Apple said Tuesday that it will include television, music and news, among other content, in a single subscription package, a new effort to prop up the services linked to its “ecosystem” of iPhone.

The basic Apple One package, which will be available later this year, will start with a monthly payment of $ 15 and will also include its newly launched fitness service linked to Apple Watch.

During a presentation broadcast online from so-called Apple Park, its monumental Silicon Valley headquarters, the company avoided mentioning the highly anticipated iPhone for 5G, considered vital to your financial future.

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Analysts, however, expect that debut next month. due to the interruption in production caused by the coronavirus pandemic.

This new subscription package offering clearly shows the efforts of Apple to put more emphasis on digital content and services amid a global smartphone market in the doldrums.

The Apple One bundle of $ 15 includes Apple Music, Apple TV +, Apple Arcade game service, and iCloud storage. A family plan of $ 20 per month can be shared by up to six people.

An updated package of $ 30 adds Apple Fitness +, Apple News + and additional cloud storage.

The Fitness + service offered by Apple is tied to its line of smartwatches, which was enhanced with a Watch SE at $ 279, a lower price than its flagship wrist devices.

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Apple also presented its smartwatch Series 6 starting at $ 399, adding new features including monitoring sleep and blood oxygen levels, as well as detecting when users wash their hands.

Apple referred to the benefits of its smart watch, its services and your iPad to work or learn remotely and staying healthy as the pandemic continues to disrupt people’s daily lives.

Apple watch also serves as the anchor for the mobile software of the technology giant, as it syncs with the iPhone.

“The crucial part for Apple is maintaining the iPhone user base and sell them a ton of accessories like AirPods and get services “, said analyst Patrick Moorhead of Moor Insights and Strategy.

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Apple also announced its 8th generation iPad with its chip A12 Bionic starting at just $ 329, and a more powerful iPad Air starting at $ 499 with the A14 Bionic chip.