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Ecofin: the directive that obliges 30% of European content on Netflix and Amazon has been approved



Ecofin: the directive that obliges 30% of European content on Netflix and Amazon has been approved

Today a new directive on audiovisual content was approved by Ecofin, which had already received approval …

Today it was approved byEcofin a new directive on audiovisual content, which had already received approval from theEuropean Parliament. The legislation will come into force exactly twenty days after its publication in the Official Journal of the European Union, and member countries will have the possibility to adopt it, transforming it into national law within twenty-one months.

Fortunately for our country, the legislation had already been partially implemented by the Franceschini law, which not only provides that streaming platforms such as Netflix And Amazon Prime they must contain 30% of European content, but they must also contribute to the development of the country’s own productions. Large companies will therefore have to invest directly with direct contributions in the funds of the various countries, which will vary according to the proceeds that will always be collected divided by nationality.

According to some studies reported by DG Connect, Netflix is the best-equipped platform in this respect, while Amazon Prime it has to integrate its platform with 2 thousand hours of content. Obviously, if companies fail to bring such content, they could decide to decrease international content to the detriment of all users. Europeans. The dynamics have yet to settle well, but we hope that the increase in local content will be able to improve the quality of the content that has recently been passing through these platforms.