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Juan Esteban Sampedro, entertainment manager of Caracol Televisión, spoke on La Nube about what will be the third season of the Singing Contest…
looking for the best musical impersonator in Colombia.
“It’s two years of waiting. It is a format that is undoubtedly number one of the best talent formats in this country. We are going to meet many musical groups, unlike previous editions”, he assured.
He said that on this occasion 70 artists were brought to Bogotá and that after the selection process 24 remained.
Sampedro added that this edition will continue with the format that allows viewers to vote and participate because “people no longer want to be passive viewers and want to take charge of the program.” Hence, he said, the importance of integrating digital platforms with television.
“That shows that there is a good product, people want to ride it,” he said, recalling the success of the participation of viewers in the second edition of La Voz Colombia.