Google tracks your purchases to demonstrate the effectiveness of your advertising

Through a new feature, the company will demonstrate to brands the impact of their ads on physical sales.

It is a new feature, which will follow users when they go shopping, in order to demonstrate that your advertising is capable of influencing your user decisions.

This will be possible with the help of several companies, which will give the computer giant the data of purchases and transactions of your customers’ cards and together with the information that Google already knows such as search history, geolocation, among others, they will have global control of the performance of their online advertising campaigns.

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Users have already been shown concerned with this new tracking for a privacy violation, However, Google assures that it will be a encrypted system, that although it is known if the client went to a store, his identity will be anonymous.