Earlier this year it was reported that Netflix was testing a mobile-only plan in some countries. The plan would be cheaper, costing just $4, the only limitation is that subscribers can stream Netflix only on their mobile devices. As it was a test, the option was available to select users in a few countries. Netflix has now confirmed that it will officially launch mobile-only plans.
Netflix confirmed that India will be one of the first markets where it will launch a mobile-only plan. The cheaper option will be lighter on the pocket as long as subscribers don’t mind being confined to their mobile device for streaming their series or movies.
The company confirmed this in a letter to investors. He says the mobile-only plan “will be an effective way to introduce more people in India to Netflix and further expand our business in a market where pay TV ARPU (average revenue per user) in English) is low (less than $5).”
What is not known at this time is what Netflix considers a mobile device. Someone with an iPad Pro probably won’t mind having a mobile-only subscription, as the screen is a good enough size to enjoy the content. Will this Netflix subscription be strictly limited to smartphones? We will know when this plan will be launched in India later this year.
About 74% of all video views in the second quarter of 2018 were on mobile devices in the Asia-Pacific region, according to online video platform provider Ooyala. That compares with 65% in Latin America, 56% in North America and 54% in Europe, the Middle East and Africa (EMEA) for the same period.