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Reggie Fils-Aime: Here’s Why E3 Matters For Nintendo



Reggie Fils-Aime: Here’s Why E3 Matters For Nintendo

As we are aware Sony has already announced that it will skip the next E3 and, contrary to this fact, Nintendo during the past few hours has …

As we are aware Sony has already announced that it will skip the next E3 and, contrary to this fact, Nintendo during the past few hours he has expressed his opinion on the matter, defining the show as an exceptional opportunity to make new announcements.

Following the The Game Awards the president of Nintendo of America, that is Reggie Fils-Aimehas released some really important statements about E3:

“E3 is an opportunity for the world to discover what’s new for the world of video games as entertainment. And during that time, we generate more engagement than… whether it’s CES or Comic-Con or some other big entertainment event. People tune in to find out what’s new and to have the first playable experiences for our industry. That’s why E3 is important to Nintendo. “

However, Fils-Aime he stressed that simply showing up is not enough, and that Nintendo has changed its approach every year to feature featured games.

“For us it is a very effective opportunity to deliver our message. Our mindset is to constantly innovate what we do and how we communicate at E3, ”she said. “We innovate the way we deliver our message. E3 in general continues to innovate and continues to be the primary opportunity to drive consumer engagement. That’s why we participate. It is important to us ”.

“In general, we like to talk about closer games. Typically, for example, at E3 we focus on content that could extend into the first or second quarter following the event. This is our horizon ”.

“Maybe we can have two experiences within a particular franchise, and we know it could be a non-traditional representation of that franchise. So it’s important for us to reassure that the more traditional portrayal of that franchise is on its way. “Fan, don’t worry, but here’s something different in the meantime.” This is how we approach communicating with our consumers. We want to be close so as not to lose interest “.

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