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Google takes more than half of August’s search traffic

Google is responsible for more than half (50.2 percent) of all online searches in the US in August, according to a Nielsen/Netratings survey.

The search giant played host to more than 3 billion searches during the month, and its search traffic grew 30 percent year over year. Yahoo came in second with 24 percent of all searches, but also enjoyed strong annual growth of 23 percent. Microsoft’s revamped Windows Live follows in third place with a 10 percent market share and just under 600 million searches.

AOL Search suffered the biggest slump in growth, finishing fourth with more than 328 million questions, although its traffic fell 18.2 percent compared to the same month in 2005.

Source: Macworld UK

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