3 mins read

Microsoft Surface continues to be a sales success

Microsoft announced Monday that it saw strong sales of its Surface line ahead of the holiday season. November was the best month for consumer Surface sales, according to Brian Hall, CVP of device marketing at Microsoft, who noted that Best Buy’s exclusive bundle deal sold out on its first day.

The push hasn’t been limited to U.S. sales, Hall said.

Recently, Surface had its best week ever in the UK, and in Germany, the Surface Pen became Amazon’s best seller in PC accessories for over 12 hours. The Surface recently became available in several new markets, including Australia and New Zealand.

The sudden surge comes after the introduction of the Surface Studio and Surface Dial, which provide new creative tools to users, and the Surface Book with Performance Base, which offers twice the graphics power of its predecessor, along with a longer lifespan. 30 percent larger battery life.

This Netbook will go on sale in Austria, China, France, Germany, Hong Kong, Japan, Switzerland and the United Kingdom starting next year.

Fighting Apple with this Surface line

This computer exceeded Microsoft’s expectations and performed well against Apple’s rival Mac platform. Many former Mac users have switched to the Surface, according to Hall, and to encourage those defections, Microsoft introduced a MacBook trade-in program.

Instead of trying to copy Apple’s success with its iPad line, Microsoft has been striving for market disruption, offering a portable PC that sits somewhere between a tablet and a laptop.

“Microsoft is launching new Surface devices that offer significant differentiation, both compared to Apple and previous devices,” said Roger Entner, principal analyst at Recon Analytics.

“Consumers like the flexibility of the tablet and laptop in one, whereas with Apple you have to choose one or the other,” he told the E-Commerce Times. “That’s the biggest difference, but it’s the one that matters the most.”

Change of roles between companies

Microsoft and Apple did something of a role reversal with their most recent product updates, Alexander suggested.

“Microsoft directly targeted a demographic with strong loyalty to Apple over the years: the high-performance graphics professional,” he explained.

The updated Surface Book i7 features double the graphics power of the previous version, with Nvidia processors. It also has longer battery life, reportedly up to 16 hours. Additionally, the surface marker, like the pen, offers alternatives to traditional mouse and keyboard input.

“Microsoft is pushing the boundaries and taking the lead in developing new user interface models,” said Netpop Research’s Crandall.

“The new Microsoft Surface Dial is a great example of their progress,” he said. “Compared, Apple has a history of saying touchscreen laptops won’t work, illustrating different mindsets and road maps for different devices.

Microsoft announces Surface Laptop 6, Surface Pro 9 and Surface Studio 2 Plus

Securely erase data on Microsoft Surface with the Surface Data Eraser tool

Microsoft Download Center continues to offer Windows update downloads

The EU continues to fight the penultimate battle against Microsoft…

Microsoft Explorer continues to lose share

Microsoft continues its aggressive update strategy for Windows 7 and 8.1 systems

How to Set Up Microsoft’s ‘Modern Keyboard’ or ‘Surface Keyboard’ in Win…

Surface Firmware Updates Show Microsoft Not Updating Correctly

Microsoft introduces 84-inch Surface Hub device with Windows 10 to the workplace

Microsoft, goodbye to Surface for Lumia