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Which is best for marketing: Facebook or Instagram

Social media platforms play a very important role in all aspects of our lives today. Whether you are a housewife, a salesperson or a business owner, sI’m sure you need these tools. We use them not only to communicate, but also for training, marketing, advertising and purchases. But, cwhat is it the better for marketing Instagram or Facebook?

With more than 4 billion users worldwide, social platforms have allowed companies to reach larger audiences. It can be difficult to choose the best platform for your business. This is because each place has its own culture and it is useful for certain types of people.

Therefore, you should target the sites where the majority of your audience is active. Therefore, nor you can expect to get the same result on all platforms.

Which is best for marketing

First of all, to know which one is best for marketing, we have to compare them statistically. That is, we cannot choose the best site without knowing the number of users.

Facebook Statistics

  • Facebook has 2.38 billion monthly active users.
  • 60% of social media users in the world use Facebook.
  • The third most popular website on the Internet is Facebook.
  • The second most downloaded application is Facebook.
  • 63% of Facebook users are men.

Instagram Statistics

  • One billion people use Instagram every month.
  • Instagram’s largest audience is young people between 18 and 34 years old. Instagram is one of the most popular social networks among teenagers.
  • Centennials have the fastest growing audience on Instagram.
  • Men and women almost equally represent the Instagram audience.

As you can see, although Instagram outperforms the competition in some areas, such as engagement rates and Gen Z popularity, Facebook is statistically much superior.

Facebook vs. Instagram Audience Demographics

In social media marketing, demographic information about your target audience is important. In fact, posting on all social networks will not give the best results. Each website serves a specific purpose and, as a result, can attract people with unique characteristics.

Instagram has a younger user base than Facebook, which is one of the most notable differences between the two platforms.

This has far-reaching implications for many types of organizations. For example, if we compare a real estate company with a fashion brand, Facebook is better for the former and Instagram for the latter.

Video marketing on Facebook vs. instagram

Video marketing is one of the most important techniques today because videos are the most popular content, especially among young people.

To help you with this, almost all social media platforms offer attractive video sharing tools.

But Instagram is really different. It has several video marketing features:

Instagram Live Videos

  1. IGTV
  2. Reels
  3. Stories on Instagram
  4. Stickers that can be purchased in your stories
  5. The possibility of converting existing messages into advertising

Although Facebook allows you to post videos, the variety is greater on Instagram.

Another important factor that we can consider is image/video editing tools.

You should know that raw images can sometimes look ugly, which is why many users prefer editing tools. Fortunately, both platforms offer great editing tools and filtersso you’ll rarely need third-party software.

However, Instagram is slightly better when it comes to filters and editing tools. So, if you don’t have a graphics team, it is better to choose this site to make your work easier.

Types of business accounts on Facebook vs. Instagram

You have to know why people use any website.

instagram focuses more on everyday stories and memorable eventswhile Facebook seems more informative. As a result, Facebook is a great place to advertise a great company and its products.

On the other hand, Instagram is second to none in terms of advertising and campaign engagement. Plus, while Instagram live videos are popular, Facebook ads are the best.

Therefore, advertising on Instagram and Facebook is a good way to go if you want to do event marketing.

In addition, Instagram is very effective for companies with a strong visual component. For example, architects, fashion designers, and models can do well on Instagram. That is why there are many Instagram accounts to buy and sell in these categories.

Facebook influencers vs. instagram

The influencers They are important in social media marketing. Most companies want to increase their influencer marketing budget in the next year.

It’s good to note that the global pandemic and quarantine have increased the value of working with influencers, as more people spend time looking at influencers’ fun posts on social media.

As already mentioned, Instagram is a great medium for influencers. Unlike Facebook, Instagram is the best influencer marketing platform that is more cost-effective.

Many Instagram influencers in various fields try to increase their number of followers to make more money by promoting different products or selling their accounts to companies.

Which one is better for you

Both Instagram and Facebook are the best platforms to some extent. There is no formula to prove which is better. But it is advisable to have an account in both and prioritize your digital marketing strategies in one of them.

If your business is related to women, teenagers and older people, Instagram can become your priority. On the other hand, if you run a law firm or something similar, Facebook may be a better option.

Additionally, small/local businesses who want to promote and sell their products directly from this app can choose Instagram.

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